About Us

My story on the creation of 11:11 THE LABEL has so many angles, like why I had to stop my coaching after so many years of changing lives, to why I built this brand. But I will start with this...

I was absolutely blessed when I had my 1st child, not just because of all the joys that come along with being a first time mother, but because my 1st child, my baby boy, was born on 11/11 at 11am.
Already knowing it held such spiritual value, the number then became super important in our household.

Fast forward 11yrs, after having 2 beautiful girls, and I was blessed with the birth of my 4th child, another boy, who also happened to be born on 11/11, the same day as my 1st born- 11 years apart.
11:11 was seen everywhere, all the time. It just became a given almost everyday that it would be seen somewhere.
And so from that 11:11 THE LABEL was created.

But what does it stand for...?
After stepping into the spiritual space many years ago that came through transformation and change in my own life, I realised how very serious the spiritual space can be. And rightly so.
But I wanted to bring some extra light and humour into the space, along with delivering some really powerful messages at the same time.

Bring on 11:11 THE LABEL.